With 95% of packaging thrown away, packaging is one of the biggest sustainability challenges facing the beauty industry.
Whilst beautiful packaging can be enticing, it is not unusual for cosmetics to end up with more packaging than product, and the waste and the cost is staggering. Recycling single-use plastics is not necessarily the answer, as it can take up to 450 years for some types of plastic to break down.
Yet when it comes to the beauty industry, only 14% of packaging actually makes it to a recycling plant, only 9% is recycled and the rest heads directly to landfill.
Everyone can play a part towards living a more sustainable life, but businesses should set an example by making sustainability an easier choice for everyone. Having packaging at the forefront of your buying decision directly impacts how brands sell their products. As a result, many brands are committing to 100% recyclable packaging by 2025 in line with the UK Plastics Pact.
THINGS TO LOOK OUT FOR
The Forest Stewardship Council (FSC) is an international non-profit organisation dedicated to promoting socially beneficial, environmentally appropriate, and economically viable management of the world’s forests. FSC is widely seen as the best standard but these days there is little to choose between PEFC and FSC particularly with respect to European sources. FSC and PEFC take precautions to make sure that a forest is harvested at a sustainable rate. As trees are vital in our global action on climate, it is important to buy wood products that bear the FSC or PEFC label whenever possible.
Aluminium is lightweight, rust-proof and can be infinitely recycled without deteriorating in quality. Most aluminium is successfully recycled and over 75% of all aluminium ever extracted from the earth is still in use today.¹
Biodegradable (not to be confused with ‘compostable’) is a material that is capable of decomposing with the aid of microorganisms, such as fungi and bacteria. There is no official certification for biodegradability. Almost everything biodegrades eventually, though the material may still be hazardous to the environment once broken down.
PET (also PETE) is a general-purpose thermoplastic plastic material and is the most recycled and reusable of all plastics. It is commonly used for bottles and containers for food, drinks and cosmetics. Coloured PET is much harder to recycle, so try to buy clear bottles when possible.
The product contains no fossil fuel plastic. You can reduce your plastic footprint by buying plastic free products. Look out for the Plastic Free official certification to ensure that a product or packaging is 100% plastic free.
Packaging is defined as reusable when it is capable of being used repeatedly for the same use case without impairing its protective function. We are starting to see a revolution in refill and reusable packaging for personal care products such as shampoo, shower gels and even mascara which will help us to reduce waste and dependency on single-use products and packaging.
For a product’s packaging to be recyclable, it must have the potential to be recycled into another useful product. However, this does not guarantee it will be recycled, as some materials are simply not cost-effective to do so. Some materials are kerbside recyclable while others have to be taken to a specific collection location. Avoid products that use flexible thin and multi-layered plastics as they are very difficult to recycle, as are coloured plastics. Small packaging items such as lipsticks and mascaras will also not be recycled if placed with household recycling. Look out for the ‘On Pack Recycling Label’ icons on packaging to provide a steer on what can and cannot be recycled at home.
Where an item can’t, or it’s not clear, look out for a growing number of in-store take-back schemes– the WRAP Recycling Locator Tool is a great resource (filter on ‘Where to recycle a specific material’ and then ‘Beauty & grooming’).
Zero Waste / Waste Zero
Zero Waste / Waste Zero
We create two billion tonnes of waste every year and the zero-waste movement has grown rapidly to address this. The way to think about it is a waste zero approach to product design which will include a set of principles: responsible production, consumption, reuse and recovery of all products, packaging, and materials, without burning them, and without discharges to land, water or air. Look out for products that have been designed using Cradle to Cradle principles or certification.