What does the future hold?

We all want to buy beauty products that are created in harmony with nature, that protect the environment and make us feel good in every way.

Following the launch of this guide, the Sustainable Beauty Coalition will explore how industry guidelines and commitments can work in unison to make British beauty as responsible and ethical as possible.

It takes a planet full of people making small changes to make a big difference, so let’s start making more planet positive choices for ourselves and our planet. What could be more beautiful than that?

I hope the Planet Positive Beauty Guide helps you to navigate the claims and certifications used across the British beauty industry. From recycling & refilling to making more informed choices when buying product & choosing services, I urge you all to have the ‘courage to change.’

Millie Kendall MBE

CEO at British Beauty Council

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