Pinterest have introduced a ‘Try On’ feature on their app for eyeshadow.
Pinterest had already developed the AR technology required for Try On’s, as they launched the lipstick Try On app feature (UK) in November 2020.
Pinterest is one of the biggest platforms in the world for beauty; 87% of users go to Pinterest when they’re actively considering and seeking beauty or personal care products. The AR feature on the app is one fo a number of initiatives from the digital platform to enhance the beauty experience when online. Pinners can try on different lipstick shade, and now eyeshadows, for their skin tone, save for later shopping, or buy directly through the retailer’s site.
Want to try it? If you have the Pinterest app, you can!
• Open the Pinterest App 📌
• Hit 🔎
• Select 📷
• Select Try on
• Choose 👁 or 👄
• Browse thousands of shades!
Pinterest 2020 Launch of New Features
