We are pleased to announce that Philips have become a Patron of the British Beauty Council.
We spoke with Chloé Fallon, Beauty Consumer Marketing Manager from Philips, to find out more about the brand, to see what excites them about the British beauty industry, and why they wanted to become a Patron.
As a new Patron, it would be great to find out more about the brand:
At Philips, we strive to make the world healthier and more sustainable through meaningful innovation. As colleagues, we share a collective goal to improve the lives of 2.5 billion people a year by 2030. In Beauty, our aim is to encourage people to consider personal care as a holistic self-care practice and seek the expertise tools and solutions that fulfil their unique health and wellbeing needs. This could be anything from personalised grooming devices that cater to someone’s individual style and skin suitability, to supporting expert dental care and advice at the touch of the button.
Over the past 12 months, we have been a proud partner of Hearst, collaborating with them on the ‘Project Body Love’ campaign – an initiative built from our shared values to challenging the traditional narrative of beauty standards and how we view our bodies. We hope to support anyone who touches this campaign by enabling choices that support lasting confidence and self-empowerment.
What excites you about the British beauty industry?
The beauty industry is forever innovating and evolving. Advancements in science, transformational changes to more sustainable and environmentally suitable products and circular practices and challenging traditional beauty standards to make way for more inclusive ideas of beauty are just some of the incredible changes that are underway.
Science, like technology, is increasingly embedded within beauty, and the industry’s future is reliant on advancements within both sectors. For example, with the closure of salons at the height of the pandemic, we saw consumer demand surge for at home personal care devices and treatments boom. It will be fascinating to see how the next generation of salon and at home beauty co-exist within one routine, whilst still supporting customer demand for ultra-personalised solutions unique to each person.
In 2021, Philips UK and Ireland commissioned the Future of Health and Beauty trends report, which looks at eight beauty and personal care trends shaping the UK today. We wanted to strip back as much bias as possible and challenge our own pre-conceived ideas about these trends so we took a data driven approach to measure trends in their current form and relied on data to predict where they may evolve too next. Of course, data and algorithms don’t completely remove bias on its own, but we strongly believed this approach was the closest we could get to today at least for securing objective insights and predictions.
Above all, we’re creating much more conversation directly with consumers, nurturing that sense of community and establishing platforms to help them connect with each other. Our latest The Bigger Picture collaboration with Zain Shaw and Lauren Nicole on Instagram around challenging beauty trends is a great example of this.
We are delighted to have you on board, why did you want to become a Patron of the British Beauty Council?
Consumers are looking directly to the industry and its leadership. The British Beauty Council is a pioneer of bringing together brands and individuals with a common goal – to create meaningful change not just for now, but for the future.
We’re thrilled to become a Patron and work with the British Beauty Council, channelling our synergies and shared missions to bring positive transformation to the beauty industry through education and innovation.
Access the ‘Future of Health and Beauty Trends’ report here.
Keep up-to-date with Philips via Instagram, here.