P&G Set to Launch Refillable Aluminium Bottles

by | Dec 4, 2020

Procter & Gamble are preparing to launch refillable aluminium bottles across a number of their haircare brands in European markets in 2021.

The aim of P&G’s latest shampoo bottle innovation is to reduce their overall consumption of virgin plastics. The company will be rolling out the aluminium refillable bottles across Head & Shoulders, Pantene, Herbal Essences and Aussie.


We need to start turning the tide on the plastic waste crisis and there is no time to waste when it comes to protecting our planet,said Artur Litarowicz, Senior Vice President and General Manager of Haircare for P&G Europe.


The 100% aluminium bottles will be refillable using refill pouches, which are made using 60% less plastic. These pouches can also be recycled, when they are collected and where local recycling facilities are available.


Premium Beauty News reports that: “The announcement was made at a live panel of sustainability experts at the Reuters Responsible Business Summit. The aim is to reduce plastic consumption. There is a huge potential since, according to P&G, 200 million households in Europe are using shampoos from one of their brands.”


Related reads:

Labour to form next UK Government, here’s what happens next

Labour to form next UK Government, here’s what happens next

Overnight, the Labour Party won the general election. Sir Keir Starmer will now be appointed Prime Minister  In a ‘landslide majority’, the Labour Party won 2024’s General Election and are now entering the walls of Whitehall and No 10.  The transition happens much...

For more information, check out:


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: