The British Beauty Council three strategic pillars are: reputation, education and innovation.
Pillar presidents drive forward these important areas of work.


Despite our impressive contribution to the British economy and the pleasure and benefit we bring to people’s lives, the beauty industry is both undervalued and underappreciated.

This inaccurate perception belies the wide range of fulfilling, rewarding, well-paid opportunities available in our sector.

The British Beauty Council is working to ensure that the beauty industry is a dynamic and growing sector – encouraging the best talent to enter and thrive, supporting and encouraging brands and entrepreneurs, and positioning the industry as appealing to investors whilst engaging policy makers.

In 2019 we commissioned independent research to define and value the hair and beauty sector. In 2020 we commenced research in inclusivity within the beauty industry, in order to assess issues and challenges as well as celebrate successes and create the future vision.


  • Continue to demonstrate the value the beauty industry brings to Britain and its breadth and depth
  • Inspire interest in and engagement with the beauty sector amongst consumers
  • Promote diversity and inclusion within the sector
  • Collaborate with other industry bodies to partner with and refer issues beyond our remit
  • Explore the case for classifying beauty as a creative industry

The beauty industry makes a massive contribution to the British economy, generating more than £7 billion in tax revenues in 2018. It’s time we were given the respect we deserve.

Millie Kendall MBE

Millie Kendall MBE


Has been creating and marketing beauty brands for the past 30 years, and has worked with the UK’s leading retailers. Awarded an MBE in 2007 for services to the cosmetics industry.


Beauty is a future-focused and fast-moving industry that operates where consumer interests meets scientific innovation.

But new technology and sustainability challenges are disrupting traditional industry wisdom while creating new and exciting opportunities.

The British Beauty Council will help the industry navigate these challenges while nurturing the next generation of industry innovators.

In 2020 we commissioned The Courage to Change, setting out a vision of how British beauty can move forward sustainably.


  • Mentor and support emerging businesses and talent, connecting them to established businesses, and providing advice and expertise
  • Champion the thriving tech sector and beauty intelligence
  • Understand, encourage and champion proactive change in sustainable beauty with a newly formed coalition
  • Attract investors into the industry and create opportunities for them to support emerging brands
  • Collaborate with new media

Our mission is to accelerate the growth of the UK beauty industry by championing a culture of creativity, future-led entrepreneurship, collaboration and globally recognised sustainable practices.

Anna Teal

Anna Teal


Business leader with 20 years  general management, commercial and business development experience in beauty and personal care products. Global CEO of Aromatherapy Associates and The Refinery. Responsible for Global Business Development within the Walgreens Boots Alliance Global Brands portfolio.


The beauty industry employs millions of people in accessible, creative and flexible jobs. These range from gateway positions in hairdressing to roles researching and designing products and packaging.

However, educational opportunities to study for beauty qualifications are perceived as non-academic and un-aspirational and could better serve the needs of both students and the industry.

The British Beauty Council is working to attract the best talent into the industry and equip them with the education and skills that the sector needs.

Our Education Pillar team successfully worked with standard setting body HABIA to address the challenges with regard to diverse training in hair and beauty, providing experts from the British Beauty Council’s Advisory Board as a taskforce to support this work.

The British Beauty Council now offers free limited-term memberships to students.


  • Inform young people about the breadth of opportunities and careers available in the beauty industry
  • Work with employers to establish workforce development and clear career paths to build and retain talent
  • Publicise the breadth and depth of jobs and aid entry to the industry by promoting careers through advertising and online channels with business leader and social influencers, and by engaging educational establishments.

There is a world of diverse careers in the beauty industry for young people, and we are working to ensure that they receive practical support to pursue them.




Academic in higher education and former beauty journalist. Programme leader for BA (Hons) Beauty Promotion and BA (Hons) Fashion Promotion and senior lecturer on MA Creative Direction for Fashion and Beauty at Solent University. Previously an award-winning journalist and stylist.




Academic in higher education and former fashion textile designer. Director for Fashion Academics Creating Equality (FACE). Leads a programme of courses from BA/MA in Makeup & Hair Design, BA Special Effects to BA Prosthetics & Special Effects at Solent University. Committee member for Solent’s Race Equality Charter.

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10 Queen Street Place
London, EC4R 1BE

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9 Percy Street
London W1T 1DL

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