OUR STRATEGIC PILLARS: REPUTATION
Despite our impressive contribution to the British economy and the pleasure and benefit we bring to people’s lives, the beauty industry is both undervalued and underappreciated.
This inaccurate perception belies the wide range of fulfilling, rewarding, well-paid opportunities available in our sector.
The British Beauty Council is working to ensure that the beauty industry is a dynamic and growing sector – encouraging the best talent to enter and thrive, supporting and encouraging brands and entrepreneurs, and positioning the industry as appealing to investors whilst engaging policy makers.
In 2019 we commissioned independent research to define and value the hair and beauty sector. In 2020 we commenced research in inclusivity within the beauty industry, in order to assess issues and challenges as well as celebrate successes and create the future vision.
- Continue to demonstrate the value the beauty industry brings to Britain and its breadth and depth
- Inspire interest in and engagement with the beauty sector amongst consumers
- Promote diversity and inclusion within the sector
- Collaborate with other industry bodies to partner with and refer issues beyond our remit
- Explore the case for classifying beauty as a creative industry
“The beauty industry makes a massive contribution to the British economy, generating more than £7 billion in tax revenues in 2018. It’s time we were given the respect we deserve.”
Millie Kendall MBE
REPUTATION PILLAR PRESIDENT
Has been creating and marketing beauty brands for the past 30 years, and has worked with the UK’s leading retailers. Awarded an MBE in 2007 for services to the cosmetics industry.
REPUTATION PILLAR ADVISOR
Leads the Diversity, Equity & Inclusion agenda for international markets at Walgreens Boots Alliance, including the No7 Beauty Company, and acts as DEI Advisor to the British Beauty Council.
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