OUR STRATEGIC PILLARS: INNOVATION
The British Beauty Council three strategic pillars are: reputation, education and innovation.
Pillar presidents drive forward these important areas of work.
INNOVATION
Beauty is a future-focused and fast-moving industry that operates where consumer interests meets scientific innovation.
But new technology and sustainability challenges are disrupting traditional industry wisdom while creating new and exciting opportunities.
The British Beauty Council will help the industry navigate these challenges while nurturing the next generation of industry innovators.
In 2020 we commissioned The Courage to Change, setting out a vision of how British beauty can move forward sustainably.
INITIATIVES:
- Mentor and support emerging businesses and talent, connecting them to established businesses, and providing advice and expertise
- Champion the thriving tech sector and beauty intelligence
- Understand, encourage and champion proactive change in sustainable beauty with a newly formed coalition
- Attract investors into the industry and create opportunities for them to support emerging brands
- Collaborate with new media

Anna Teal
INNOVATION PILLAR PRESIDENT
Business leader with 20 years general management, commercial and business development experience in beauty and personal care products. Global CEO of Aromatherapy Associates and The Refinery. Responsible for Global Business Development within the Walgreens Boots Alliance Global Brands portfolio.
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