Notes with interest reports of a #NoBuy beauty movement, said to be growing across social media as a reaction against mass consumption, and wonders whether the real message here should be more to spend wisely and well, rather than not spend at all?
Growing awareness of sustainability has encouraged many of us to think harder about our consumption across the board and to reduce waste. But if consumers are encouraged to stop investing completely in beauty, the net result is job losses, business closures and less money to go around.
We would prefer to see more considered beauty purchases made – the investment piece logic rather than the ‘beauty addict’ culture – as a way to continue supporting an industry said to employ around a million people in the UK, and worth some £20bn to the national economy.
