No-shows cost salons $2,500 per year, here’s how to protect your revenue

by | Nov 23, 2022

With increasing numbers of customers using booking apps and seeking in-home services post-covid, it’s more important than ever to protect your business from no-shows and late cancellations.

The British Beauty Council has recently endorsed Timely’s Revenue Protection Guide for it’s insights into creating a booking policy that works for customers and salon owners

Creating a booking policy or introducing deposits into your customers journey can be daunting, with lots of people thinking these policies will deter existing and potential visitors. However, did you know that clients who pay a deposit are likely to spend 20% more on the day?

Timely’s revenue protection guide proves that these measures not only protect your business but can also cultivate customer loyalty.

‘I hear time and time again from salon owners that no-shows and last minute cancellations are their biggest challenge. We’re a service based industry meaning we trade time and expertise for money, so we need to protect that time,’ says Jessica Crane, Timely’s salon success specialist.

So, the team has set out everything salon owners need to consider in it’s downloadable – and incredibly digestible – free e-book. The resource’s revenue protection features are thought to reduce no-shows by more than 45%, whether you are a Timely user or not.

In the guide, Crane continues: ‘I think a 50% deposit is appropriate, but it’s a personal choice. You and your team need to feel comfortable with it, so make sure to include them in the process if it’s new to your business.’

This is the main sentiment you should take from the advice. When introducing revenue protection measures, you should introduce what feels right for your business and make these clear to your customers from the get go.


Download the Revenue Protection Guide here

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