International Hair Artist Agency (IHAA) founder Nicky Pope has joined forces with fellow hair industry talent creating the ‘Don’t Do It’ video campaign.
The aim of the campaign is to urge hair professionals not to rush back to business despite the mounting pressure from clients or the economical situation faced.
The video opens with the slogan: “Don’t be tempted. Don’t risk it. Don’t do it.” and an extract of Nicky’s conversation on BBC Radio London with presenter Jo Good. Top hair industry experts such as Jamie Stevens and Jo Hansford weigh in with their advice, emphasising the importance of not breaking lockdown, thereby risking not only their own, but their client’s health and safety and the industry’s reputation.
Though the temptation may be significant and regardless of location, be it at home or in a garden, it cannot be stressed enough that right now it’s not safe to be carrying out treatments of any kind. As Nicky concludes:
“We’ve worked so hard to get this far. Please don’t break it now. Please don’t jeopardise your own health, your family’s health, and your client’s health.”
Watch the video in full below and please spread the word, especially if you know of any expert considering, or currently breaking lockdown measures.
