Introducing British Beauty Council Patron Azoya.

We spoke with Azoya’s Managing Director Europe, Elena Gatti, to find out more about the organisation, why they wanted to become a Patron, and what they love about the British beauty industry.

Elena Gatti, Managing Director Europe

Who are Azoya and what work do you do as a company? 

 Azoya Group is a full-service solution provider dedicated to helping international brands and retailers enter the China market. We provide technical and service solutions to help our clients manage challenges from various aspects of selling to China.

As China is a complex market, this provides great challenges for international retailers and brands – no matter what country they are from. The Chinese ecosystem is so different from any other in the world – and we are not just talking about the language. We see ourselves as a China e-commerce enabler, aiming to help international brands and retailers break into China via cross-border e-commerce. We are dedicated to build and operate a successful multi-channel e-commerce business for them, including standalone China Webshop/APP, WeChat Mini Program, Tmall Global store, JD international store, Kaola store, Little Red Book store and Douyin (TikTok) store.

With our all-encompassing services ranging from Market entry strategy and consulting all the way to e-commerce SaaS platform, operational support, Marketing and Social Commerce to logistics and with our dedicated specialist team, we have won trust from more than 50 overseas retailers in 12 countries. Among our clients are Feelunique, Pixi, GetTheLabel, MyTheresa, Perfume’s Club or K11 Shopping Centre, to name only a few.

What parts of the British beauty industry excites you most? 

 In our experience, British brands are open to try new channels and solutions which is essential if you want to enter the Chinese Market. Everything is different. As for the beauty sector we are excited and hope to speak with brands we have not been in touch with. There are amazing brands in the UK that Chinese consumers are craving for and we would love to connect the dots between these brands and the consumers in China.

Why did you want to become a Patron of the British Beauty Council? 

We know that best way to build trustful connections in a market is through partnerships with locally trusted experts and we feel the British Beauty Council is exactly the local partner we should be collaborating with to have meaningful conversations with the British Beauty Industry. There are many amazing Beauty Brands in the UK that we see potential in the Chinese market. We hope that together with the British Beauty Council we will be able to support many more Beauty Brands in the UK with their China expansion – and ideally also help them learn some digital and social commerce tricks from the Chinese market.

What are you looking forward to, as a company, in 2021?

We hope to continue building success stories in China with Beauty Brands from the UK. The Chinese market has shown great recovery after its lockdown in winter 2020 and we see great opportunities for brands that are willing to focus on e-commerce and social commerce. We hope to find the right brands to collaborate with.