L’Oréal to Launch Personalised At-Home Cosmetics Device

by | Nov 2, 2020

Cosmetics giant L’Oréal are primed to launch their at-home cosmetics device, Perso, in 2021, in partnership with one of L’Oréal’s leading skincare brands.

L’Oréal’s Perso will use AI technology and features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimise for increasing levels of personalisation over time. The device can also create custom formulas for lipstick and foundation—capabilities which will launch at a later date.

 

Perso also features a seamless automatic refill process that ensures its custom, NFC-tagged cartridges are always stocked and ready for daily use. Users can easily manage shipments from the Perso mobile app.

 

“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of L’Oréal’s Technology Incubator. “We know that customization relies on information about your unique skin and personal preferences as well as your environment; this technology accounts for that. Perso uses AI to optimize the formulas and actually gets smarter as you use it.”

 

L’Oréal report the four step process to creating personalised skincare formulas:

1. Personal skin analysis: The user opens the Perso mobile app and takes a photo with their smartphone camera. Utilizing L’Oréal-owned ModiFace technology, the app uses AI to analyze the user’s overall skin condition—including deep wrinkles, fine lines, the appearance of dark spots, and pore visibility.

2. Environmental assessment: Using Breezometer geo-location data, Perso assesses local environmental conditions that can influence the state of the user’s skin, including weather, temperature, pollen, UV index, and humidity.

3. Product preference: The user then enters their personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance, and dullness. The user can also input preferred texture and hydration-level to further customize their unique formula of moisturizer, serum, and under-eye cream.

4. Custom formulation and dispensing: This collective data informs the creation of a personalized blend of high-performance skincare, dispensed in a perfectly portioned, single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top so consumers have the option of taking a single or larger dose with them on-the-go.

 

Read the full press release here.

 

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