L’Oréal launches #HAIRTHELOVE to celebrate hairdressing professionals

by | Feb 11, 2020

Hot on the heels of the launch of the first ever Bachelor’s Degree in Hairdressing and Entrepreneurship, L’Oréal are calling on people to share their appreciation for their hairdresser this Valentine’s day to boost the perception of this important but undervalued profession #HairTheLove. The campaign features a video that unearths a deeper emotional connection which people can share with their Hairdressers showcasing the need for and value in this important profession.



New research released by our patron, L’Oréal Professional Products Division (which includes brands such as L’Oréal Professionnel, Kérastase, Redken and Matrix), reveals that almost one in five (17%) Brits have been with their hairdresser for over 11 years, the same amount of time as the average UK marriage, however three in four (75%) respondents said they did not learn about hairdressing as a career option during education.

Sadly one in four (26%) also agreed they wouldn’t encourage a family member to take up the profession and over half (51%) did not believe Hairdressing is a high skilled profession, even though it can take up to 3 years to train and qualify as a hairdresser. As stated in the British Beauty Council Value of Beauty Report 2019, Hairdressing services are the single largest contributor to the British Economy GDP (£6.3 billion). Yet in 2018 we saw a -13% drop in the number of hairdressing apprentices in the UK.

The #HairTheLove campaign aims to highlight the unique and integral role that hairdressers play in life-defining moments and the positive impact they have on peoples’ wellbeing. Another in L’Oréal’s series of initiatives to boost and support the next generation of hairdressers.

Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK &Ireland, says:

“#HairTheLove is a campaign that celebrates all hairdressers-and what better day than Valentine’s Day is there for us to share our declaration of love and appreciation. Hair dressing is a profession that gives so much: not only economically as the largest contributor to theBritish Beauty Economy, but the emotional and social impact that hairdressers have on peoples’ lives every day is immeasurable, from transforming how they feel to supporting defining and sometimes challenging life moments.”

Share your story #HairTheLove

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