Josh Wood gets playful in new collaboration to mark Barbie anniversary

by | Aug 11, 2022

British Beauty Council Executive Board member Josh Wood celebrates diversity, colour and play in a new collaboration for the 30th anniversary of Barbie’s Totally Hair

Josh Wood has been synonymous with picture-perfect hair colour for over three decades. That’s why, when we caught eyes on new images of Alva Claire and Charley Dean Sayers with psychedelic locks, we knew Josh Wood was behind them.

Josh Wood Colour X Barbie is an exclusive partnership that highlights the power of hair colour for individuality and identity. Speaking exclusively to the British Beauty Council, Wood says: ‘I am so proud to be working with Barbie on bringing contemporary hair colour into the realm of play. To me hair colour has always been creative and a way to express someone’s personality, its great Barbie is on this journey with me.’

The images feature four fantastical looks that both emulate the new, reissued Totally Hair Barbie dolls and acknowledge next-gen hair colouring techniques. Body positivity star, Alva Claire is done up in ‘The Pom Pom‘ and ‘The Pigtail‘. Wood created the former by ‘blending and melting colour (so that) each pom pom to have a unique and different colour’ and the latter is a triple-dip technique using blues and purples.

Barbie X Josh Wood

The Straight Strobes‘ and ‘The Split Dye‘ looks are sported by trans model Charley Dean Sayers. Using Peach Blush and Blue Reef glazes, Sayers’ straight look is achieved by ‘strategically placing contrasting colours for a feeling of 80s highlights’ whereas ‘The Split Dye‘ use a parting to split colours. On this look, Wood says: ‘The peach and pink are not a dramatic contrast, the softer tones of this split are very Barbie.’

Barbie X Josh Wood

The Josh Wood Colour X Barbie limited edition colours – Peach Blush, Blue Reef and Pink Quartz – are new additions to Wood’s expert-led approach to home hair colour which was launched back in 2018. The collaboration comes at the perfect time as young consumers increasingly use beauty for play. WGSN’s Teens and Tweens: Beauty Mindsets report notes that ‘tweens will experiment with products that are easy to use and mix’, so the glazes come at the perfect time.

Images: Conor Clinch @ TIAGI 

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