ISAMAYA FFRENCH ANNOUNCES POP UP EXPERIENCE
Internationally renowned makeup artist Isamaya Ffrench will be taking over Soho this July with a pop-up experience to celebrate the launch of her eponymous brand, ISAMAYA, and her first capsule collection, INDUSTRIAL.
The pop up will be the first place where beauty fans can get their hands on the highly anticipated INDUSTRIAL collection, before the products become available on the 4th July.
15 Bateman Street will play home to the five-piece beauty collection – including the INDUSTRIAL Colour Pigments Eyeshadow Palette, Rubberlash Latex Lift Mascara, Liplacq Maximising Lip Serum, Browlacq Brow Laminator & Skinlacq Tripe Hyaluronic Glow Serum – and the exclusive limited edition ISAMAYA merch and jewellery, complimenting the INDUSTRIAL drop.
ISAMAYA opens a new space of expression with meaningful products and unrestricted vision. It launches with a series of limited drops, each with its own theme, created in collaboration with the world’s most celebrated artists. Representing experimentation and individuality, ISAMAYA is a new concept that pushes against every industry standard. ISAMAYA is for make-up lovers who refuse to conform. ISAMAYA exists to affirm, not transform.
INDUSTRIAL is the debut collection from ISAMAYA. This high concept drop symbolises ISAMAYA’s commitment to the unadulterated and empowered individual. Smart tools, a versatile palette and reusable hardware—including wearable rings — designed to inspire you to look at beauty through a different lens. The INDUSTRIAL collection asks you to break free from the standard and move deeper into abandon.
The immersive pop-up experience will invite guests into the world of ISAMAYA.
Product supplies are limited, so make sure you mark 1st – 3rd July in the calendar to be the first to shop the INDUSTRIAL drop.
Opening times:
- Friday 1st July – 11am – 6pm
- Saturday 2nd July – 11am – 6pm
- Sunday 3rd July – 11am – 5pm
Address: 15 Bateman Street, Soho, W1D 3AQ
