ISAMAYA – Pop Up July 1st – 3rd 2022

by | Jun 16, 2022


Internationally renowned makeup artist Isamaya Ffrench will be taking over Soho this July with a pop-up experience to celebrate the launch of her eponymous brand, ISAMAYA, and her first capsule collection, INDUSTRIAL.

The pop up will be the first place where beauty fans can get their hands on the highly anticipated INDUSTRIAL collection, before the products become available on the 4th July.

15 Bateman Street will play home to the five-piece beauty collection – including the INDUSTRIAL Colour Pigments Eyeshadow Palette, Rubberlash Latex Lift Mascara, Liplacq Maximising Lip Serum, Browlacq Brow Laminator & Skinlacq Tripe Hyaluronic Glow Serum – and the exclusive limited edition ISAMAYA merch and jewellery, complimenting the INDUSTRIAL drop.

ISAMAYA opens a new space of expression with meaningful products and unrestricted vision. It launches with a series of limited drops, each with its own theme, created in collaboration with the world’s most celebrated artists. Representing experimentation and individuality, ISAMAYA is a new concept that pushes against every industry standard. ISAMAYA is for make-up lovers who refuse to conform. ISAMAYA exists to affirm, not transform.

INDUSTRIAL is the debut collection from ISAMAYA. This high concept drop symbolises ISAMAYA’s commitment to the unadulterated and empowered individual. Smart tools, a versatile palette and reusable hardware—including wearable rings — designed to inspire you to look at beauty through a different lens. The INDUSTRIAL collection asks you to break free from the standard and move deeper into abandon.

The immersive pop-up experience will invite guests into the world of ISAMAYA.

Product supplies are limited, so make sure you mark 1st – 3rd July in the calendar to be the first to shop the INDUSTRIAL drop.

Opening times:

  • Friday 1st July – 11am – 6pm
  • Saturday 2nd July – 11am – 6pm
  • Sunday 3rd July – 11am – 5pm


Address: 15 Bateman Street, Soho, W1D 3AQ

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: