The British makeup artist’s eponymous line, Isamaya, will launch at the end of June.
Declared a “real visionary” by British Vogue Editor-in-Chief and European Editorial Director, Edward Enninful, Isamaya Ffrench has co-developed cosmetics lines for Tom Ford and Byredo, and is currently the Global Beauty Director of Burberry Beauty.
Isamaya is set to debut with a capsule collection, which is expected to be followed by subsequent drops, with British Vogue reporting that the brand is working towards sustainability as a key goal.
“Makeup was always meant to make you transform temporarily before you washed it off. I want this makeup to be weapons for truth. I want people to feel like they can be themselves or they can join something or try something,”
– Isamaya Ffrench, speaking to British Vogue
