Is the UK’s night time economy affecting consumer spending habits?

by | May 22, 2019

The 2018 report from the Local Data Company on retailing in the high street shows that last year was one of the toughest periods for years for retailers, with a five year low in the number of new businesses opening coupled with the highest rates of businesses closing over the same period.

Vacant shops are also on the rise. However, barbershops continued their explosive growth, with a net increase of 813 units compared to 624 in 2017. This means that more than two barbershops opened every day across the UK in 2018. Beauty salons also continued to grow in number, with a net increase of 495 compared to 388 in 2017.

The growth in nail bars has slowed slightly, down to +166 from +176 in 2017, although the numbers are still rising. The report suggests that growth is partly driven by the UK’s night-time economy.

A survey* of 2000 people about their spending habits on a night out showed that the average British consumer spends £17.56 getting ready for a night out. Among young people aged 26 to 30, the spend increases to £22.44 with most spending money on new clothes (82%), almost two thirds (63%) getting their hair done and just over half (54%) buying new make-up or hair products, while 40% of men pay to have their beard trimmed.

Hilary Hall, National Hairdressers Federations chief executive said,

“while this is great news and shows that services which cannot be offered online are thriving, the continued growth of hair and beauty businesses means that many high streets are now saturated. The effect is that there are too many salons competing for the same clients. Increasing competition, rising costs, including higher than inflation increases to the minimum wage and increased pension contributions, as well as uncertainty over Brexit, rising rents and business rates are all making it harder for salons to make a profit.”

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