One of the core focus areas of the British Beauty Council is to promote high quality education in the beauty sector. We are extremely excited to announce and celebrate the opening of “Real Campus, by L’Oréal” in Paris. L’Oréal has devoted itself to beauty for over 100 years and is perfectly placed to support and train the next generation of hairdressers.
In this new school, students will receive training in technical hairdressing proficiency as well as management, customer care and digital. It is a fantastic step in building a stronger industry that can meet the rapidly evolving demands of today’s consumer.
“We are very proud to be the first to offer a L’Oréal Bachelor’s Degree in both Hairdressing and Entrepreneurship; Real Campus is a strong symbol of our ongoing commitment to support the positive development and growth of the hairdressing industry and offer customers an enhanced experience. We are excited to learn from this first pilot in Paris and look forward to exploring future opportunities for the UK and Ireland. Education is the backbone of our industry and we will continue to offer all hairdressers the highest quality of training in technical hairdressing excellence and business coaching, in our Academies as well as online with our dedicated e-learning platform Access.
Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK & Ireland
A pilot class of 20 students joined the campus on January 6, 2020. Over time, “Real Campus, by L’Oréal” will have 150 students per year. The students will have an apprenticeship contract, (combining coursework with practical training). They will spend the first three months of the year at the school, and then nine months at a salon.
Find out more about this initiative here ➡️ http://spr.ly/61861emn6