In an ever-increasing consumer landscape where inclusivity is an aim for a lot of hair care brands, refining and getting the communication strategy right for the afro hair audience is not always an easy task.
We have spotted a new consultancy offering called Antidote Street Labs, from afro hair platform, Antidote Street, that works with brands to conceptualise, build and deliver unique campaigns and experiences that aim to resonate with the afro hair consumer.
Spear headed by Antidote Street founder, Winnie Awa who previously worked on customer focused strategies for the likes of LVMH and Net a Porter, Winnie understands that many brands are recognising the importance of ensuring their offerings cater for all and do it well.
“Antidote Street Labs is not about dictating to our clients how they should be working but provides a tool to ensure that our community is met and served through means that are considered. From tone of voice, culturally sensitive nuance in comms to personally engaging with the afro haired consumer these are just some of the elements that we work to finesse for brands, ensuring that they’re able to garner traction with and retain this demographic” – Winnie Awa, Antidote Street Labs.
They work with a team of leading experts who have a deep knowledge of the afro hair market, covering branding, customer experience and tech development, that offer bespoke strategic solutions with measurable results.