Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.
Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.
Top Trending Beauty, UK
How to apply
How to make
Read Google‘s full ‘Year in Search’ here.