This winter we were pleased to attend the new pop-up ‘Bootique’ of our patron, Boots. The theme was Love, and we certainly loved Bootique. It was a great destination for Christmas shoppers and opened as part of their festive gift guide in Greek Street until November 26th 2019.
In the opening day, people received goodie bags stuffed with useful party time staples like Too Faced mascara and Urban Decay setting spray.
The design for this sensorial experience was based on “turning your love life upside down” and the deco reflected that brilliantly: the half-tester bed, fireplace, cupboard and even wall paintings were upside down! All very Alice In Wonderland!
Love Bootique isn’t the only pop-up from Boots – others are due to open soon in Liverpool and Birmingham with different themes such as fitness, sleep and vegan. The idea is to remind customers that Boots are present in a variety of areas to fit their shopping needs – be it for beauty addicts or teenagers (there’s a tween shop) – and encourage us to buy a gift for everyone no matter how different their tastes.
For those who missed the Love Bootique you can catch up by purchasing online via the boots website here.