Stylus published an interesting report recently on how luxury beauty brands are dipping a toe into the food and beverage space, using their knowledge of ingredients to offer innovative products and experiences. This cross-pollination offers exciting opportunities for beauty brands looking to extend their conventional remit.
Some of the brands highlighted in the report are:
US luxury and ethical haircare brand Oway, which has launched a new product called Plantae, a liquid purifier for fruit and eget made from mint, organic pink grapefruit and ethically produced guava. When applied to edible produce, the biodynamic formula removes chemical residue and dirt, without the need for water. It’s being touted as the perfect product for camping and travel cleaning.
Australian organic beauty brand Aesop recently collaborated with London dining studio Plates on a series of plant-based pop-up dinners made with seasonal organic fruit, veg and wild herbs.
US beauty guru Bobbi Brown recently launched a range of dietary drinks and powder supplements called Evolution_18. The collection includes a collagen powder for skin elasticity, keratin dietary capsules for stronger hair and nails, probiotic quick melt powder for gut health, and cacao protein powder for better brain function.