Pretty Analytics on how makeup removal is taking on a zero waste approach.
A report by the World Wildlife Fund (WWF) presented that the UK uses more plastic cotton buds (13.2 billion a year) than any other European nation. They found that Britain also uses the fifth highest number of single-use plastic items per person with a belief that cotton buds to remove makeup contributes significantly to its high usage.
The rising number of washable cotton pads and cleansing cloths gives us an opportunity to take on a more sustainable approach with our skincare routines. A brilliant example is new British brand Cloud Cloth who provide dual cleansing cloths made from pure woven cotton that can be thrown in with your laundry after use and reused again and again.