Fledgling beauty brands have a new mentor as of last week with the announcement of a Breakthrough Beauty Incubator Programme Birchbox UK.
The beauty subscription box service is now taking submissions from indie skin care, hair care and makeup brands, and will accept up to five brands for a four month mentorship from May.
In Sept those brands will be available in a limited edition box; they will also have an opportunity to retail via the Birchbox site.
Eligible brands must be new to the market, meaning they have not traded in the UK or Ireland for more than three years. Get boxing baby brands!