As part of this collaboration Pat will also be Selfridges Special Guest Editor for a wider in store concept she’s curated called A Technicolour Odyssey. This will showcase collaborative pieces from Pat and designer friends, including Prada, Manolo Blahnik, Valentino, Commes de Garcons and Versace for three months with special events and 24 dedicated windows.
Pat told Vogue she’s been “dreaming of this moment since founding Pat McGrath Labs and to launch in such a major way is just amazing”.