The Global Wellness Institute recently reported on how big tech companies like Amazon, Apple, Google and Facebook are using data and augmented reality to enter the retail beauty market, aiming to further disrupt the bricks-and-mortar stores that still dominate the beauty market.
While Amazon already owns 20% of the online beauty retail market, it aims to expand further with its recent launch of budget private-label personal care products like cleansers and shaving creams.
Apple, meanwhile, is partnering with developers on augmented reality apps that let iPhone and iPad users try cosmetics on at home.
Google have partnered with Sephora to offer Google Home users the chance to book treatments and take part in beauty quizzes, while leveraging the beauty influencer community with conventional brands like Neutrogena.
Facebook, lastly, is experimenting with beauty bots that chat with customers on messenger as they use augmented reality to try products.