The cosmetics industry is constantly evolving and becoming more and more innovative, using cutting-edge science and advanced claims. At the same time, consumers are seeking different options from the cosmetics industry, from natural and organic products, to products that are free from certain ingredients and meet their ethical expectations.
Consumers are also changing their habits, engaging more with online and social media platforms. As a result, regulators continue to give the industry best practice guidance on the use of cosmetic claims, borderline contexts, advertising codes for online and social media advertising.
A seminar hosted by trade organisation the Cosmetics Toiletries & Perfumery Association (CTPA) – ‘What You Should Know Before Marketing & Advertising Cosmetics’ – on 11th December will clarify these areas.
The seminar will be attended by speakers from the ASA, Clearcast, the MHRA and industry experts who will provide guidance on the latest regulatory requirements, explain claims substantiation and highlight best practices. To book and receive the CTPA’s updated Guide to Advertising and Marketing Cosmetic Claims follow the below link: