Beauty Innovation: Upcycled Makeup by Pretty Analytics

Within fashion, second-hand shopping, wardrobe swaps and upcycling your old clothes are becoming increasingly popular practices. However, when it comes to beauty, the sustainable solutions are not as straightforward. Inspiration did strike though for Ameenah Begum who launched a project at Sussex University to turn eyeshadow palettes with unused or broken eyeshadows in them into watercolour paint sets!