The British Beauty Council is interested to hear how a new company is reviving the test function of sampling while offering real traceability in terms of campaign results for cosmetics and fragrance brands.
The Samplicity platform offers a targeted community beauty samples for free prior to making an online purchase.
Founder Valérie Jacob aims to reinvent sampling in this way, by offering customers an integrated medium to create a communication and sampling campaign. Which will give value to direct consumer connection in a secure environment that assures brand image and preserves personal data.
In other words, this form of sampling does not require a box and you finally get an understanding of your return on investment.
Samplicity plans to develop in the UK soon and will offer selected profiles beta tests of new products in the long run.