Scientists at the Dame Ellen McArthur Foundation have calculated that approximately 78 million tonnes of plastics are being produced every year. With only a shocking 14% being recycled, the future calls for plastic free packaging and compostable solutions alongside the infrastructure to recycle more and cut the vicious circle of the constant production of new plastics. In taking steps towards this, the EU has announced that all packaging needs to be recyclable by 2030.
A recent survey by Ipsos MORI/King’s College Polling Club looked at the British public’s attitude towards plastic pollution and their thoughts on solving the problem.
Pretty Analytics analysed digital content captured between April 2017 – April 2018 on the topic of “plastic-free beauty”. The below data story shows how the top beauty product sectors are distributed across the plastic-free conversation. There is a growing focus on “plastic-free” in relation to shampoo, mascara and soap. With lots of budding innovation across hair, we expect the hair care market to push through on plastic-free alternatives (from waterless formulations to non-plastic packaging and refillable options).