Time is a luxury – something that e-retailers are understanding as same-day and next day delivery options and express collect in store become increasingly expected by consumers. It allows the impulse buy to extend beyond the reach of beauty counters, creating a layer of convenience and the ability to shop when you like knowing that beauty buy could be in your hands within 24 hours.
Pretty Analytics expects more beauty e-retailers to adopt this payment method alongside a similar functionality to Paypal’s “Split this” option which lets you share the cost with someone else. The latter could elevate our ideas around deals/offers and coupons. Instead, offering discounts when you “buy with a friend” or introduce them to a brand through splitting the bill.