British Beauty Council notes that hairbots, 3D colouration tech & VR are some of the latest ways hair companies are connecting with consumers, & Redken have launched their own piece of hi tech wizardry – a new app that allows you to try out hair colours on a selfie. The app includes custom brush & erase features so you can add your own highlights, balayage or ombré, & it also connects you to the nearest Redken salon to have the look made real.