The need for inclusivity and diversity within the beauty industry has never been so important.
Consumers are increasingly requesting beauty brands to represent people of colour, people with disabilities and individuals from the LGBTQ+ community.
A team of media professionals has launched Inclusivity in Media, a website designed to encourage more inclusive content from brands in all forms of media. The website will include the following tools, which are free to download:
- A Best Practice Guide offering practical tips to ensure inclusivity throughout each stage of the creative process. Compiled by a committee of experts, the guide provides different sections specifically targeted to editors, publishers and casting directors, writers, stylists, influencers and artists.
- An Inclusion Rider, individuals will be able to use this to ensure they are only participating in campaigns and projects that are truly representative.
- A free directory of black people, people of colour, people with disabilities and people from LGBTQ+ communities who are media professionals. This directory will be used by brands, ad agencies, talent agencies, journalists, editors, casting directors, and marketing and PR personnel to ensure diverse recruitment.
If you would like to be added to the directory please email your details and specialism to beautyinclusivitylistuk@gmail.com.
You can download the Inclusivity Rider and Best Practice Guide from the link here: https://inclusivemedia.info/
Click link to view and download the British Beauty Council’s .
