Harry Styles launches life brand ‘Pleasing’ with Drop 1

by | Nov 17, 2021

Known best for his singing talents, Harry Styles’ eagle-eyed fanbase have been anticipating the launch of his brand ‘Pleasing’.

Currently touring the USA with his Love on Tour set, Harry Styles teased the launch on Instagram, with the caption “Find your Pleasing“; an homage to the brand’s mission to ‘bring joyful experiences and products that excite the senses and blur the boundaries’.


“I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that’s how Pleasing was born. Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good.”

– Harry Styles


Described as a ‘life brand’ Pleasing is launching with 3 products, The Pleasing Pen, The Pearlescent Illuminating Serum, and Nail Polish.


“The Pearlescent Serum was inspired by the Japanese skin divers – female divers who collected pearls for Morimoto with no gear, just
a net. Their skin looks so fresh, shining in the sun, and I wanted a product that would give that feeling. The serum brightens skin over time but it also immediately smoothes out the appearance of your skin, like you’ve just come from the cold ocean.”

– Harry Styles


If you’ve ever looked for nail-spiration on Pinterest or Instagram, it’s almost certain you’ll have seen Harry’s manicure, whether you knew it was him or not, so it only seems fitting that the Drop 1 of Pleasing includes a selection of nail polish.


Housed in collectible glass bottles which are influenced by perfume decanters of the past, Drop 1 nail polishes are inspired by pearls. Featuring three shades and a subtle iridescent matte top coat, Drop 1 shades include:

  • Perfect Pearl – pearlised white with a glossy finish
  • Pearly Tops – clear with a subtle iridescence, matte finish
  • Inky Pearl – pearlescent black with a deep blue radiance and glossy finish
  • Granny’s Pink Pearls – pearlescent pink with a glossy finish




The Pleasing Pen is a dual-ended eye and lip serum, delivered through cooling steel rollers, the Pen features a fresh eye gel, formulated with natural lingonberry, okra, and hyaluronic salt; all the while the demi-matte lip treatment soothes and replenishes with marshmallow extract and olive-oil derived squalane.


“When we decided Pleasing would make beauty products I wanted to be sure they were something I would use. I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful. The Pleasing Pen is great because if you’re feeling a little less than lovely you can refresh yourself anywhere. The lip oil dries matte in about a minute, perfect to give yourself a mini massage with the eye serum.”

– Harry Styles


On the 29th of November at 10:00am PST, Pleasing will be available for general sale.


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