Google has released its annual ‘Year in Search’ report, which analyses and then presents the billions of queries to discover what people are most curious about around the globe.
Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.
Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.
Some highlights from the top beauty searches include:
Top Trending Beauty, UK
- Jeffree Star Cosmetics
- GHD Oracle
- GHD Glide
- Olay Skin Age
- James Charles
- Bacne
- Kiko Mizuhara
- Copycat Fragrances
- Eyebrow Lamination
- Urban Decay Game of Thrones
Celebrity Style
- Billie Eilish
- Audrey Hepburn
- Ariana Grande
- Kylie Jenner
- Amal Clooney
- Shia LaBeouf
- Cam Newton
How to apply
- Colour street nails
- Fake lashes
- Blush
- Toner
- Liquid foundation
- Individual lashes
- Coconut oil to hair
- Self-tanner
- Mascara
- Primer
How to make
- Scrunchies
- VSCO bracelets
- Rice water
- Temporary tattoos
- Friendship bracelet
- Lip scrub
- Nails grow faster
- Teeth white
- Eyelashes longer
Read Google‘s full ‘Year in Search’ here.
