Google unveils the most searched for beauty brands and trends in 2019

by | Dec 13, 2019

Google has released its annual ‘Year in Search’ report, which analyses and then presents the billions of queries to discover what people are most curious about around the globe.

Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.

Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.

Some highlights from the top beauty searches include:

Top Trending Beauty, UK

  1. Jeffree Star Cosmetics
  2. GHD Oracle
  3. GHD Glide
  4. Olay Skin Age
  5. James Charles
  6. Bacne
  7. Kiko Mizuhara
  8. Copycat Fragrances
  9. Eyebrow Lamination
  10. Urban Decay Game of Thrones

Celebrity Style

  1. Billie Eilish
  2. Audrey Hepburn
  3. Ariana Grande
  4. Kylie Jenner
  5. Amal Clooney
  6. Shia LaBeouf
  7. Cam Newton

How to apply

  1. Colour street nails
  2. Fake lashes
  3. Blush
  4. Toner
  5. Liquid foundation
  6. Individual lashes
  7. Coconut oil to hair
  8. Self-tanner
  9. Mascara
  10. Primer

How to make

  1. Scrunchies
  2. VSCO bracelets
  3. Rice water
  4. Temporary tattoos
  5. Friendship bracelet
  6. Lip scrub
  7. Nails grow faster
  8. Teeth white
  9. Eyelashes longer

Read Google‘s full ‘Year in Search’ here.

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: