Google unveils the most searched for beauty brands and trends in 2019

by | Dec 13, 2019

Google has released its annual ‘Year in Search’ report, which analyses and then presents the billions of queries to discover what people are most curious about around the globe.

Jeffree Star Cosmetics was the top trending beauty brand in the UK, while GHD launches earned both second and third place.

Google also revealed its most popular beauty-related application queries, with the skin cleansing search ‘how to make rice water’ and ‘how to apply color street nails’ topping the lists.

Some highlights from the top beauty searches include:

Top Trending Beauty, UK

  1. Jeffree Star Cosmetics
  2. GHD Oracle
  3. GHD Glide
  4. Olay Skin Age
  5. James Charles
  6. Bacne
  7. Kiko Mizuhara
  8. Copycat Fragrances
  9. Eyebrow Lamination
  10. Urban Decay Game of Thrones

Celebrity Style

  1. Billie Eilish
  2. Audrey Hepburn
  3. Ariana Grande
  4. Kylie Jenner
  5. Amal Clooney
  6. Shia LaBeouf
  7. Cam Newton

How to apply

  1. Colour street nails
  2. Fake lashes
  3. Blush
  4. Toner
  5. Liquid foundation
  6. Individual lashes
  7. Coconut oil to hair
  8. Self-tanner
  9. Mascara
  10. Primer

How to make

  1. Scrunchies
  2. VSCO bracelets
  3. Rice water
  4. Temporary tattoos
  5. Friendship bracelet
  6. Lip scrub
  7. Nails grow faster
  8. Teeth white
  9. Eyelashes longer

Read Google‘s full ‘Year in Search’ here.

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