British Beauty Council has read an interesting feature by digital marketing agency FleishmanHillard Fishburn on the ‘meteoric’ rise of the Muslim beauty and personal care market, which observes halal.
The post on their site notes that few of the multinational beauty companies have managed to penetrate this sector well, and that it’s the niche and home-grown players like Martha Tilaar Group and INIKA Organic who are having more success.
It’s thought that this is because local companies have a better understanding of their consumer, but that is not to say that the same consumer – consciously looking for religiously compliant products – won’t also purchase from global companies providing they observe halal.
This is a good read, visit fleishmanhillard.com for the full story.
