Gathering Momentum : The Muslim Beauty & Personal Care Market

by | Jan 15, 2019

British Beauty Council has read an interesting feature by digital marketing agency FleishmanHillard Fishburn on the ‘meteoric’ rise of the Muslim beauty and personal care market, which observes halal.

The post on their site notes that few of the multinational beauty companies have managed to penetrate this sector well, and that it’s the niche and home-grown players like Martha Tilaar Group and INIKA Organic who are having more success.

It’s thought that this is because local companies have a better understanding of their consumer, but that is not to say that the same consumer – consciously looking for religiously compliant products – won’t also purchase from global companies providing they observe halal.

This is a good read, visit fleishmanhillard.com for the full story.

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: