The British Beauty Council are pleased to announce that Floral Street have become a Patron, and to introduce them to you.
Founded by Michelle Feeney, Floral Street is a contemporary award-winning fragrance brand. We spoke with Michelle, founder and CEO of Floral Street, to find out what excites them about the British beauty industry, and why they wanted to become a Patron.
What excites you about the British beauty industry?
The innovation and doing things differently! When I launched Floral Street as a sustainable fragrance brand in November 2017, I wanted it to be a beacon for change, challenging and stimulating the Beauty industry. I have since connected with many really inspiring founders of other independent British brands, who like us, are now reaching outside of the UK and driving this independent innovation!
We are delighted to have you on board, why did you want to become a Patron of the British Beauty Council?
I feel proud to fly the flag for British Beauty as an independent British fragrance brand. I think the British Beauty Council has gathered fantastic momentum representing the voices of our industry and raising its reputation through education and innovation. Coming together and being united gives us a more powerful voice for business and for change in the industry. I am also thrilled to be part of their Sustainable Beauty Coalition with other industry passionates, challenging, changing and guiding people’s perception of sustainable beauty.