At Face Value by Pretty Analytics

by | Feb 15, 2019

A survey by online retailer Fragrance Direct has revealed that £133.77 is the average monthly spend on beauty for a woman in the UK. Diving deeper, they said that women are using an average of 12 products a day and the age group 16-25 years are the highest spenders. 

Pretty Analytics has seen that for years, there was this trend within digital content creation where bloggers and Youtubers would asses “how much their face was worth” calculating how much the products they use for their makeup routines cost them. Over the last year, we’ve seen a shift emerge where content creators are instead sharing their journey to more minimal beauty routines and reducing the cost of their products. This stems partly from the popularity of “DIY beauty”. 

If you’re curious as to the average cost of your beauty product use, try the Face Value calculator produced by Fragrance Direct. 

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: