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SUMMARY:How to win with Gen X Online: Engaging the Invisible Generation
DESCRIPTION:Gen X is a generation at the peak of its spending power\, outspending both younger and older Health & Beauty consumers by up to 44%. But despite this\, they’re often overlooked & ignored by brands in favour of Gen Z /Millennials or older consumers from Baby Boomers onward. This is even more true in the digital space. \nSo\, how can health & beauty brands win with these consumers online? \nIn this masterclass\, the Pull Agency will explore the generations online habits and behaviours in more detail\, as we examine the digital platforms favoured by Gen X – where are they most active\, and how? – unpack the content types and formats that resonate best with them and draw on its recent Future of Beauty report to share tips and tricks to help brands engage\, win and retain the loyalty of these consumers in 2024 and beyond. \nBen Waterhouse\, Head of Digital Marketing at the Pull Agency\, will: \n\nReveal Gen X’s online habits – where are they most active and who are they engaging with?\nTake a deep dive into the types of content & formats that resonate – and convert – best\, including digital ads\, influencer content\, reviews and more\nExplore those brands already effectively engaging Gen X online\, and how your brand can emulate them\n\nWhen: March 21 at 11am. \n  \nSign up here
URL:https://britishbeautycouncil.com/event-details/pull-agency-webinar/
CATEGORIES:business,public
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