BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The British Beauty Council - ECPv6.14.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The British Beauty Council
X-ORIGINAL-URL:https://britishbeautycouncil.com
X-WR-CALDESC:Events for The British Beauty Council
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240125T110000
DTEND;TZID=Europe/London:20240125T123000
DTSTAMP:20260426T123058
CREATED:20231129T115918Z
LAST-MODIFIED:20231129T120228Z
UID:10000337-1706180400-1706185800@britishbeautycouncil.com
SUMMARY:Webinar: Gen X - The Invisible Generation with The Pull Agency
DESCRIPTION:Tailored specifically to marketing professionals within the Health and Beauty space (though relevant to most businesses)\, this free event will inspire brands to consider Gen-X in a new light\, backed up with powerful statistics and fiery panel discussions. \nWhat’s it all about?\nAs the middle child between the larger cohorts of baby boomers and millennials\, Gen X is often overlooked. But make no mistake: Gen X is outspending younger and older Health and Beauty consumers by up to 44%. Yet less than 5% of Health and Beauty brands in the US target Gen X. \nThe characteristics of the Gen X age group today are vastly different to what their parents were like as 40-55 year olds. Gen X are active\, fashion-oriented and at the peak of their spending power. To many of them\, age is just a number. And they are not ready to be labelled old quite yet.  \nFind out what language is most engaging to this group and find out how your brand can to tap into their vast spending power. \nDetails:\nDate: Thursday 25th January 2024\nTime: 11am – 12:30pm (GMT) \n\nSecure your spot now
URL:https://britishbeautycouncil.com/event-details/webinar-gen-x-the-invisible-generation-with-the-pull-agency/
CATEGORIES:business,public
ATTACH;FMTTYPE=image/png:https://britishbeautycouncil.com/wp-content/uploads/2023/11/Event-page-header-40.png
END:VEVENT
END:VCALENDAR