China Britain Beauty Festival

Exporting to China has always been challenging for British beauty brands because of the need for animal testing. However, on 3 January 2020, the China State Council announced the approval of revised cosmetics regulations, outlining requirements for animal testing exemption. Once the new regulations begin on 1 May 2021, it will be possible for British brands with ethical considerations within their core values to access China’s huge market and consumer base, which is expected to be worth around £50Bn by the end of this year.

The conditions for exemption remain a challenge, and the British Government is close to a solution for British brands to comply with China’s new safety requirements. The Department for International Trade (DIT) is hosting a beauty festival to walk through these changes and the wider opportunities in China, starting with a webinar series and leading up to a British Pavilion at the China Beauty Expo (CBE), Shanghai.

Open to all, the webinar series will feature seven targeted sessions delivered by industry experts starting from 2 March 2021, covering all key aspects of China beauty from navigating China’s regulatory changes and how to comply with new regulations to the market segment’s landscape and consumer trends.

For more information please see below.  You can also reach out to us with any questions.



14:00 – 15:00 Session 1: The UK’s Proposal of Good Manufacturing Practice Certification for Brands Exporting to China without the need for animal testing.
14:00 – 15:00 Session 2: The China UK-EU Initiative on Cosmetics Safety Assessment
09:00 – 10:00 Session 3: Understanding China, your consumers and what beauty means to them
09:00 – 10:00 Session 4: The Beauty Landscape in China
09:00 – 10:00 Session 5: The Skincare Landscape in China
09:00 – 10:00 Session 6: The New Digital Playbook for China’s Beauty Market
09:00 – 10:30 Session 7: Get to know China Operations and China Beauty Expo


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