British Beauty Council X Dash Hudson: Mastering the Art of Social Marketing with Estée Lauder Companies

The Global Beauty and Cosmetics Artificial Intelligence (AI) market is expected to reach $13.3bn by 2030. And, with the Value of Beauty Report 2023 stating that AI is one of the key structural changes facing the personal care sector, it’s time for brands to get on board

In this webinar, experts from marketing software company – which has worked with the likes of Fresh, Ouai, and Estée Lauder Companies – will uncover how it uses AI to master social marketing in beauty.

Join Dash Hudson’s Chief Marketing Officer, Kate Kenner Archibald, and Lauren Bruker, Executive Director of Go-to-Market Activation at The Estée Lauder Companies (ELC), as they unveil the blueprint for social marketing success in the ever-evolving digital landscape. In this workshop, you’ll discover how AI-powered insights can drive creative effectiveness to optimise social strategies and deliver results.

Via a case study from ELC, you will be able to garner key tips for combining AI with your existing marketing strategies to reach the right people at the right time.


Date: Wednesday 29th November
Time: 3pm GMT

Sign up here

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