Estée Lauder Companies have announced their partnership with global chemical industry leader SABIC and strategic beauty packaging manufacturer Albéa.
Origins will be the first premium beauty and personal care brand to utilise SABIC’s innovative, advanced recycling technology to produce a tube pack made from post-consumer mixed plastics material.
The partnership between Estée Lauder Companies, SABIC and Albéa is set to come to market in 2021 via the packaging for Origin’s Clear Improvement Active Charcoal Mask. Cosmetics Business reports that “The move is a part of the conglomerate’s sustainable packaging goals, which includes increasing the amount of post-consumer recycled material in its packaging by up to 50% by 2025.”
“Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumers and the planet.
This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
– Francesca Damato, Origins VP of Global Marketing and Product Development
Read the full release here.