End of the road for ‘skinny’?

by | Mar 19, 2019

British Beauty Council’s CEO Millie Kendall MBE added some sound comment to an interesting feature about ‘skinny marketing’ in Refinery29 UK last week.

Author Viola Levy took the word ‘skinny’ to task, asking why it’s still used at all to promote products from beauty to coffee, and why it hasn’t yet been stripped of its desirable connotations, felt to be at odds with diversity and body positivity.

“The beauty industry is well known for using negativity to offer up solutions”, Millie said. “It’s one of the things I would personally love to change, but 30 years into my career it still keeps happening. Whether it’s the term ‘anti-ageing’ or ‘skinny’, it’s all trading on the solution to a perceived problem”.

To see the full article visit Refinery29 website.

Related reads:

Beauty technology: How to harness artificial intelligence in 2023

Beauty technology: How to harness artificial intelligence in 2023

The Global Beauty and Cosmetics Artificial Intelligence (A.I.) market was valued at $2.7bn last year, and it's expected to reach $13.3bn by 2030. With an increasing number of brands innovating in the beauty technology space, Sampo Parkkinen, CEO and co-founder...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: