End of the road for ‘skinny’?

by | Mar 19, 2019

British Beauty Council’s CEO Millie Kendall MBE added some sound comment to an interesting feature about ‘skinny marketing’ in Refinery29 UK last week.

Author Viola Levy took the word ‘skinny’ to task, asking why it’s still used at all to promote products from beauty to coffee, and why it hasn’t yet been stripped of its desirable connotations, felt to be at odds with diversity and body positivity.

“The beauty industry is well known for using negativity to offer up solutions”, Millie said. “It’s one of the things I would personally love to change, but 30 years into my career it still keeps happening. Whether it’s the term ‘anti-ageing’ or ‘skinny’, it’s all trading on the solution to a perceived problem”.

To see the full article visit Refinery29 website.

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