The new measures will offer immediate support to businesses by providing specialist advice on online retail and international market places. Additionally, the launch of a new Consumer and Retail Export Academy will provide businesses with the critical knowledge, skills and networks needed to increase exports.
“We recognise that Coronavirus has brought challenges to many industries, not least the consumer and retail sector, where so much depends on face-to-face interactions. This package of support will give businesses the helping hand they need to adapt their methods and thrive in the future”, Graham Stuart MP, Minister for Export.
The plans will outline long-term support as new export opportunities arise from trade deals being negotiated with the US, Japan, New Zealand and Australia. E-commerce will be at the heart of the plans, with measures tailored to help consumer and retail businesses develop international, multi-channel, e-commerce strategies fit for the changing retail environment.
The value of online sales has risen by more than 300% in the last ten years. As a result of Coronavirus, this trend is expected to continue. Many UK businesses are already experiencing increased online sales.
The full range of measures announced today include:
1.Ā Ā Ā Ā Consumer and RetailāÆExportāÆAcademy:āÆAāÆdigital learning syllabusāÆof consumer & retail-focused webinarsāÆavailable throughāÆDITāsāÆonlineāÆplatforms;āÆa dedicated regional coachingāÆprogramme; and an extensive library ofĀ industry-specific factsheets on key export markets.
2.Ā Ā Ā BoostedāÆdigital and e-commerceāÆofferāÆto consistāÆof threeāÆinitiatives:
a.Ā Ā Ā Ā International Clicks Fast Track Initiative:
Access to newāÆDITāÆpartnerships with business-to-business marketplaces,Ā increasing the routes to market following store closures due to COVID-19.
b.Ā Ā Ā Ā Omnichannel Optimiser Initiative:
Tailored advice for consumer and retail businesses to help them develop an international multi-channel strategy to help them succeedāÆonline;
Exclusive e-commerce related insights from industry experts via talks, virtual events andāÆpodcasts;
AāÆspecialistāÆwebinar series equipping exporters with e-commerce knowledge to help them take advantage of the growing digital opportunities that have emerged from the COVID-19 outbreak.
c.Ā Ā Ā Ā Ā FDI e-commerce marketing campaign:
Digitally led marketing activity to showcaseāÆe-commerce inward investment opportunities to potentialāÆinternational investors.
3.Ā Ā Ā Ā UKEF offer:āÆFurther outreach and engagement with the industry to respond to the industryās needs; a refreshed āExporters Edgeā campaign to raise awareness of the support available; and easier access to working capital to allow a wider range of businesses to access support.
4.Ā Ā Ā AāÆdigitalāÆinvestment prospectus:āÆAāÆprospectusāÆdetailing the UKāsāÆRetailTechāÆoffer and unique capabilities. This will be promoted in key marketsĀ toĀ engage with inward investors.
5.Ā Ā Ā Ā Showcasing āBrand Britainā at global events:āÆLeveragingĀ GovernmentāÆpresence atāÆhigh profile events toāÆprovide a platform for consumer goods companies to showcaseāÆtheir offering to a global audience;āÆenabling UKāÆcompanies to use GREAT branding atāÆglobalāÆevents;āÆengagingāÆconsumer and retail businesses inĀ theāÆMidlandsāÆregion toāÆhelp themāÆtake advantage of DITās international events, andĀ HyveĀ Group PLCās market-leading trade showsĀ as a platform to reachāÆoverseasāÆbuyers.
For further reference, please refer to the Government website: https://www.gov.uk/government/news/bounce-back-plans-launched-for-consumer-and-retail-industry