We believe that the British hair, beauty, and wellness industry must play its part in bringing about bold, urgent change. We have a strong voice, reputation and reach – and we need to use it. Consumers are looking to us to clean up our act by addressing the climate-related problems that we have created, such as non-recyclable plastic packaging, chemicals that contaminate the oceans and unregulated, misleading claims.

While a growing number of brands are taking significant steps to reduce their negative impact on the planet, these efforts are patchy and uncordinated. The Sustainable Beauty Coalition seeks to address this.

Read Sustainable Beauty Coalition Chair Jayn Sterland’s open letter to the Industry to join the Sustainable Beauty Coalition

live from glasgow: cop26

During COP26, individuals from the leadership team of the British Beauty Council were present as official observers. We were the only non-governmental organisation in the sector to attend the sessions of global leaders and policymakers.

Joining the leadership team in Glasgow were a number of members from the SBC Steering and Advisory Committees, including the Chair Jayn Sterland, Managing Director of Weleda UK.


Beauty consumers are more conscious of their purchasing choices, yet many beauty brands continue to “greenwash” shoppers with misleading claims about the sustainability of their products. To help consumers navigate through the minefield of baffling ingredient jargon and confusing claims, the British Beauty Council’s Sustainable Beauty Coalition has created the Planet Positive Beauty Guide – a definitive industry guide featuring easy-to-digest information to help consumers make greener beauty choices.

Join journalist, author and contributing beauty editor to British Vogue Kathleen Baird Murray in conversation with Sustainable Beauty Coalition representatives, Jayn Sterland, Jo-Anne Chidley, Oriele Frank, Helen Cox, Jessi Baker, and Michelle Feeney as they explore how we can all be more Planet Positive.

Originally broadcast 2nd November, during COP26, from the ICE Hub in Glasgow.


As we navigate these complex and challenging times, the COP26 discussions bring together 200 countries, some of the world’s biggest polluters and those are suffering most from climate change.

The Sustainable Beauty Coalition is a group of industry professionals who are passionate about “planet positive” solutions. In this video, we speak to industry front runners, working on the green frontline to discuss how the beauty industry can be a force for good. 


What actions can businesses take to be more planet positive? There are a number of initiatives in place which can help you become more planet positive, including signing up to the SME Climate Hub and the Race to Net Zero.

SME Climate Hub logo

SME Climate Hub

The British Beauty Council has joined business of all sizes around the UK in committing to do their bit to cut carbon emissions and protect the planet.

SME Climate Hub logo

Race to Zero

A global campaign to rally leadership and support from businesses, cities, regions, investors for a healthy, resilient, zero carbon recovery that prevents future threats, creates decent jobs, and unlocks inclusive, sustainable growth.



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