British Beauty Weekend: WGSN Insights

by | Nov 2, 2020

British Beauty Weekend opened to the public on Thursday 29th October, with an insights presentation from WGSN.

British Beauty Council members and non-members were able to book on to view WGSN Director of Beauty Jenni Middleton discuss post-pandemic beauty, and the move to ‘safe’ beauty, as part of British Beauty Weekend.


Jenni’s engaging presentation covered so much including:

  • Transparency as a non-negotiable
  • Bioengineering reducing the reliance on nature
  • A move to touch-free beauty
  • Waterless formulas will appear for safety-conscious consumers


To find out more about what this macro-trend means for the beauty industry, become a member to access the Members Zone to be able to watch Post-Pandemic Beauty: Why Safe Beauty is the New Clean Beauty on catch-up.


For free access to four WGSN reports, click .


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