British Beauty Weekend opened to the public on Thursday 29th October, with an insights presentation from WGSN.
British Beauty Council members and non-members were able to book on to view WGSN Director of Beauty Jenni Middleton discuss post-pandemic beauty, and the move to ‘safe’ beauty, as part of British Beauty Weekend.
Jenni’s engaging presentation covered so much including:
- Transparency as a non-negotiable
- Bioengineering reducing the reliance on nature
- A move to touch-free beauty
- Waterless formulas will appear for safety-conscious consumers
To find out more about what this macro-trend means for the beauty industry, become a member to access the Members Zone to be able to watch Post-Pandemic Beauty: Why Safe Beauty is the New Clean Beauty on catch-up.
For free access to four WGSN reports, click here.