British Beauty Council Patron Facebook presented a series of insights at British Beauty Weekend on Thursday 29th October.
Sophie-Marie Faragher, Regional Solutions Partner at Facebook, presented ‘The Future of Beauty Commerce: From E-Commerce to Discovery Commerce’ at British Beauty Weekend 2020.
Sophie-Marie’s presentation covered where beauty commerce is today, with e-commerce being accountable for around 22% of retail in the UK in 2019. On top of this, the UK online beauty market grew 11.4% to £1.5billion in 2019. Facebook also provided insights for the future of beauty retail:
- People use Instagram to discover new products
- Moving to discovery commerce so that beauty consumers have increased connections when finding, experiencing and purchasing the products that are best for them
To find out about Facebook’s suggested solutions, click here, to access their insights presentation.
This insights presentation is available to watch on the Members Zone.