British Beauty Brand Lush : “A cosmetic revolution to save the planet”

by | Jul 24, 2020

The Covid-19 pandemic has offered brands a chance to review their business strategy, reviewing areas of strength and weakness.

For Lush, this period of lockdown has allowed the brand to conduct a portfolio review of its 670 products against the following criteria. 

  • Does it serve customers’ needs?
  • Is it number one in its category?
  • Is it part of a cosmetic revolution?

As a result, the brand will be discontinuing 150 products (20% of its assortment). The decision follows Lush CEO Mark Constanine’s mission to create a ”cosmetic revolution to save the planet.”

Lush will be reviewing products across its bath bomb, bath oils, bubbles, shower, body, face, make-up, oral care, soap, and hair categories.

In a statement, the brand said: “There are bound to be some disappointments but far many more opportunities as we make room to create things that are best in their class – fewer products, that give you better results.”

The newly launched kitchen subscription box is not only a monthly delivery of retro favourites but also offers subscribers a chance to vote on the contents, so we might see our favourite discontinued products again!


Source:Beauty Matter

Related reads:

Beauty technology: How to harness artificial intelligence in 2023

Beauty technology: How to harness artificial intelligence in 2023

The Global Beauty and Cosmetics Artificial Intelligence (A.I.) market was valued at $2.7bn last year, and it's expected to reach $13.3bn by 2030. With an increasing number of brands innovating in the beauty technology space, Sampo Parkkinen, CEO and co-founder...

For more information, check out:


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: