A new citywide campaign has launched to help build consumer confidence and encourage a responsible recovery in consumer spending.
The campaign, led by an Alliance of more than 100 major London businesses, including iconic British hairdresser Adam Reed, aims to sustainably kickstart London’s consumer economy after the effect of Covid-19 pandemic.
The Because I’m a Londoner campaign forms one part of the Major of London’s #LondonTogether initiative, which brings Londoners together in this challenging time through helping them access information and support they need, whilst encouraging responsible behavior, in full alignment with Government and public health advice.
The Mayor of London, Sadiq Khan, said: “I’m delighted to support the ‘Because I’m a Londoner’ campaign, which showcases the capital’s fantastic local businesses and encourages Londoners to safely and responsibly rediscover their local high streets and town centres. I’m determined to do all I can to help our city’s businesses navigate the continuing uncertainty. I’m confident this London Alliance will help build new partnerships and collaborations and, ultimately, help London emerge stronger than ever.”
You can watch the full video here.